About Us
12LORIEL – Jewelry Carries Soul’s Truth
We have always believed that the depth of life lies in the exploration and experience of spirituality. For years, we have focused on sharing our own genuine experiences within the spiritual realm, unraveling the profound meanings behind existence.
Each series of our content is not a deliberate creation, but a natural flow of our present state of mind and contemplation, carrying our sincere reflections on the world and ourselves.
As Dongba culture gradually becomes endangered amidst the tides of modernity, this World Memory Heritage, inscribed with millennia of wisdom, faces the risk of being forgotten. Driven by reverence and a deep desire to preserve this culture, we resolutely established the Dongba Culture Non-Profit Academy.
From its inception, our mission has been clear: to actively contribute to the protection, inheritance, and dissemination of Dongba culture, allowing this cultural treasure—a fusion of natural philosophy and life wisdom—to sustain its vitality in the contemporary world.
This is not merely our choice; it is a mission entrusted to us by history and our time, a conviction steadfastly upheld by the Dongba Culture Academy.
In the spiritual world of Dongba culture, humanity and nature have never been separated. Mountains are the spine of the gods, bearing the weight of heaven and earth; wood and stone are eternal mediums for the dialogue between sky and land, conveying nature's messages.
Rooted in this cultural foundation, we have created a series of purely handcrafted spiritual healing jewelry, with "Dongba Esotericism" at its heart. These are not mere accessories; they are "spiritual talismans" grown from the genetic code of a thousand-year-old culture.
To ensure each piece carries both the warmth of this heritage and the power of healing, we meticulously refine our craft within our humble studio. Through countless attempts, failures, and renewed efforts, we allow Dongba wisdom and spiritual beauty to manifest through the warmth of our fingertips.
“At 12LORIEL, my hope is that everyone can discover a piece of jewelry that reflects their own truth.”
The 12Loriel Emblem
The emblem of 12Loriel is an intertwining pattern. We did not directly use the literal form of a "deer," but instead, through the cycle and flow of its lines, it subtly echoes the spiritual essence of the Nine-Colored Deer glimpsed in meditation, also metaphor the flow and symbiosis of energy.
For us, this "invisible" Nine-Colored Deer is a guiding protector in the unseen realms, and more importantly, a symbol of 12Loriel's mission: to serve as a bridge of spirituality, guiding more beings to explore the true essence of life.
The Name 'Loriel'
The name "Loriel" holds our initial inspiration and vision for the spiritual world. It is derived from a blend of "Lore" (evoking the pursuit of ancient spiritual wisdom) and "Ariel"—the latter divested of any religious connotations, retaining only that essence of gentle, pure energy, perfectly capturing the spiritual warmth we wish to convey.
Our Spiritual Belief
Beyond the limits of our perception, in higher-dimensional spaces, there exists the purity of the Diamond Realm, the radiance of the Golden Realm, and the "Cosmic Academy" that holds universal wisdom. We firmly believe that the soul undergoes myriad cycles of rebirth. Every encounter and every experience is not coincidence—everything has already been endowed with unique meaning in the grand tapestry of existence.